Recently, the 2008 trend map has been published. It is derived from Shanghai’s underground routes. Limited to just five lines, the map uncovers key trends across Society, Politics, Demographics, Economy, and Technology. They position in form of a subway map the major trends in society, policy, technology, and economy and thus provide a fresh look on these themes. And in case you need any buzzword for your talk or paper, they are all there.

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Ralf Reichwald und Frank Piller unter Mitarbeit von Christoph Ihl und Sascha Seifert: Interaktive Wertschöpfung. Open Innovation, Individualisierung und neue Formen der Arbeitsteilung. Gabler Verlag Wiesbaden, Juni 2006. Ca. 380 S., ISBN: 3-8349-0106-7, 24,90 EUR.

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